Nike, Inc.(NKE) - Stock detail

Nike, Inc.

US
NKE
NIKE, Inc.(Listing date: 12/05/1980)

Nike, Inc. was incorporated in 1967 under the laws of the State of Oregon. The company's principal business activities are the design, development, and worldwide marketing and selling of athletic footwear, apparel, equipment, accessories, and services. The company is the world's largest seller of athletic footwear and athletic apparel. The company sells its products to retail customers through Nike-owned retail stores and Internet websites, as well as through independent distributors and licensees worldwide. Virtually all of the company's products are manufactured by independent contractors. Almost all footwear and apparel products are produced outside the United States, while equipment products are produced both in the United States and abroad.

AI Technical AnalystHold
Rating3/10
Generated at:2026-04-17 17:42:31
Analysis data for Nike, Inc. (NKE) sourced from US Stock Market. Analysis period covers 2026-01-22 to 2026-04-17 (86 calendar days, 60 trading days). Data completeness is as per the requested 60-trading-day range. Chip distribution data is a statistical estimate based on historical OHLC and turnover behavior, not official exchange holding data.
Insight

NKE is in a pronounced primary downtrend with nascent signs of short-term stabilization, but the weight of technical evidence argues against new buys due to bearish momentum, overhead resistance, and a critically low Money Flow Index.

Resistance
68.49
Support
42.09
Support and resistance are estimated from the latest 60 sessions.
Strategy
  • Short-term:Monitor the stock's ability to hold the $42 support. A breakout above the 20-day MA (~$47.50) with strong volume could signal a pause in the downtrend for aggressive traders, but the low MFI undermines the current bounce. Use a tight stop-loss below $42.00.
  • Mid-term:Avoid new buys. Wait for a more confirmed basing pattern (e.g., a higher low) and for longer-term moving averages to flatten out before considering an entry. The primary trend is down and overhead supply from the average cost ($53.08) is significant.
  • Long-term:The long-term trend will depend on the stock's ability to reclaim major resistance levels above $52-$56. Currently, no long-term bullish reversal is confirmed. Investors should wait for a sustained trend reversal signal and improvement in volume-based indicators like MFI.

Moving averages

MA 5
44.86
MA 20
47.43
MA 60
56.42
Price
46.03
AI Analysis
  • The moving averages reveal a clear bearish alignment: 60-day MA ($56.42) > 20-day MA ($47.43) > 5-day MA ($44.86) > 10-day MA ($44.08), indicating a strong, established long-term downtrend.
  • The current closing price ($46.03) is trading below the 20-day MA, confirming the stock is in a bearish phase.
  • The proximity of the price to the shorter-term 5 and 10-day MAs suggests a recent consolidation or minor bounce attempt, but it remains well below the primary resistance of the 20-day and 60-day averages.
  • EMA analysis corroborates the MA findings, with the EMA_20 at $47.44 acting as a key resistance level.
  • The EMA_10 ($45.37) and EMA_5 ($45.19) are clustered just below the current price, indicating the immediate-term trend has turned slightly positive within a larger downtrend.

Volume

Volume
31.22M
20D Avg
29.11M
Institution
-
Participation
-
AI Analysis
  • An extreme volume spike on 2026-04-01 (113.8M shares) is a classic sign of capitulation or panic selling, often associated with a selling climax.
  • High volume on subsequent down days (e.g., 63.2M on 2026-04-02) confirmed the intensity of the sell-off.
  • Volume during the recent five-day bounce has been elevated but declining (from 31.3M to 31.2M), suggesting the bounce may be driven by short covering or diminished selling pressure rather than aggressive new buying.
  • The alarmingly low MFI value of 0.45 starkly contradicts the price bounce, warning that the volume supporting the recent rise is not indicative of strong accumulation.
  • The ATR at 1.66 quantifies the recent high volatility.

MACD

MACD
-3.07
Signal
-3.50
Hist
0.43
Trend
-
AI Analysis
  • The MACD line is at -3.0725 and the signal line is at -3.5022, both deep in negative territory, confirming strong bearish momentum.
  • The histogram (MACDH) is positive at 0.4297, indicating that the bearish momentum is decelerating.
  • The MACD line has begun to converge upwards towards the signal line, which is a potential early sign of a bullish momentum shift.
  • It is not yet a confirmed buy signal as both lines remain well below zero.

Bollinger bands

Upper
55.97
Middle
47.43
Lower
38.90
Width
35.99%
AI Analysis
  • The current close of $46.03 is trading below the middle band (20-day SMA at $47.43), which is a bearish signal.
  • The price is positioned in the lower half of the band, indicating continued selling pressure.
  • The lower band is at $38.90 and the upper band is at $55.97.
  • The width of the bands (~$17.07) suggests high volatility, consistent with the sharp decline observed in early April.

RSI

RSI(14)
38.66
RSI(6)
55.73
Overbought
70+
Oversold
30-
AI Analysis
  • The 14-period RSI is at 38.66, below the neutral 50 level but above the oversold threshold of 30, indicating bearish momentum without extreme oversold conditions.
  • The RSI_6 at 55.73 has moved above 50, suggesting that over the very short term (6 days), buying pressure has increased.
  • This divergence between the short-term and medium-term RSI can sometimes precede a trend reversal, but it requires confirmation from price action.

KDJ

K
65.19
D
44.27
J
107.03
Trend
-
AI Analysis
  • KDJ values show K at 65.19, D at 44.27, and J at 107.03.
  • The J-line above 100 indicates the stock is in an overbought condition on this short-term oscillator.
  • The K-line crossing above the D-line is a bullish crossover signal.
  • Given the primary downtrend, this signal should be interpreted with caution as it may simply reflect a short-term bounce within a larger bear market.

Chip distribution

How chip distribution helps you?
Chip distribution summary
  • The estimated average cost of $53.08 is well above the current price, creating significant overhead supply with approximately 75% of estimated holdings at a loss, which will likely cap rallies.
  • The average cost for holders is estimated at $53.08, well above the current price of $46.03.
  • The profit ratio is low at 24.81%, meaning approximately 75% of estimated holdings are at a loss.
  • This creates a significant 'overhead supply' effect; any rally towards the average cost will likely face selling pressure from investors looking to break even.
  • The 70% cost concentration range is between $44.13 and $62.02, indicating a large majority of chips were acquired at prices much higher than current levels.
  • The current price is at the very bottom of this 70% range, suggesting the stock is trading where a significant portion of holders are deeply underwater.
  • This can act as a source of stability if selling exhaustion is complete, but also as a ceiling on rallies.
No chart data

Data is estimated based on turnover rate, high, low, open, and close prices. Profit ratios may vary significantly across different brokerage tools.