Nike, Inc.(NKE) - Stock detail

Nike, Inc.

US
NKE
NIKE, Inc.(Listing date: 12/05/1980)

Nike, Inc. was incorporated in 1967 under the laws of the State of Oregon. The company's principal business activities are the design, development, and worldwide marketing and selling of athletic footwear, apparel, equipment, accessories, and services. The company is the world's largest seller of athletic footwear and athletic apparel. The company sells its products to retail customers through Nike-owned retail stores and Internet websites, as well as through independent distributors and licensees worldwide. Virtually all of the company's products are manufactured by independent contractors. Almost all footwear and apparel products are produced outside the United States, while equipment products are produced both in the United States and abroad.

AI Trading DecisionSell
Generated at:2026-04-17 17:46:10
Analysis based on a professional trading report for Nike, Inc. (NKE). The report includes technical indicators (moving averages, MFI, ADX), fundamental financial metrics (P/E, revenue growth, net income, margins, debt ratio), and market sentiment analysis (analyst ratings, news flow, insider activity). Data time range is not explicitly specified but references current price ($46.03) and year-over-year (YoY) comparisons. Data completeness is assumed for the analysis presented.
Summary

This trading analysis recommends a SELL for Nike, Inc. (NKE) with a target price of $36.00 and a stop-loss price of $42.00. The recommendation is based on a convergence of technical, fundamental, and sentiment analysis pointing downward. The confidence level in this decision is 0.75, supported by strong evidence across multiple dimensions. The risk score is elevated at 0.65, reflecting risks from a strong downtrend, deteriorating fundamentals, and negative market sentiment. The expected decline is -21.7% from the current price of $46.03.

Operation strategy
  • Exit positions at market price.
  • Set a stop-loss price at $42.00, which is the immediate support level.
  • Target a sell price of $36.00, representing a fundamental re-rating target.
  • Consider re-entry only if the price reaches the fundamental value range of $33-$38.
  • Alternatively, consider re-entry if the company demonstrates consecutive quarters of earnings stabilization and revenue re-acceleration.
  • The expected time horizon for achieving the target price is 3-6 months, based on the fundamental re-rating timeline.

Core Support

Reasoning summary
  • Technical Analysis confirms a primary downtrend with price below all key moving averages (5-day: $44.86, 20-day: $47.43, 60-day: $56.42).
  • The Money Flow Index (MFI) at 0.45 indicates severe distribution, meaning institutions are selling into any price strength.
  • Strong resistance exists at $47.50 (20-day MA) and $48.00 (HSBC target), limiting upside potential.
  • Critical support at $42.09 is vulnerable to breaking, which could trigger further price declines.
  • Fundamental Analysis shows a valuation disconnect, with a P/E of 30.08 being unjustified given stagnating revenue growth (0.61% YoY), collapsing net income (-32.21% YoY), and margin compression.
  • A reasonable P/E range of 22-25 implies a fair value target price range of $33.66 to $38.25.
  • The company faces financial strain with a high debt-to-assets ratio of 61.98% and rising costs from its Direct-to-Consumer (DTC) transition.
  • Market Sentiment is negative, highlighted by HSBC's downgrade from Buy to Hold with a 47% price target cut from $90 to $48.
  • Negative news flow includes challenges in the China market, marketing missteps, and executive turnover concerns.
  • Insider buying of $2M by the CEO and Tim Cook is statistically insignificant (0.0014% of market cap) against the overwhelming negative evidence.