Roku, Inc.(ROKU) - Stock detail

Roku, Inc.

US
ROKU
Roku, Inc.(Listing date: 09/28/2017)

Roku, Inc. was originally established as a limited liability company in Delaware in October 2002 and subsequently registered in Delaware in February 2008. The company pioneered television programming. Roku, Inc. connects users with the streaming content they love, enables content publishers to build and monetize among a large audience, and provides advertisers with unique capabilities to engage consumers. The company is now large in scale. The disruptive content distribution model of TV streaming is changing billions of dollars in economic value. Roku, Inc. is capitalizing on this enormous economic opportunity by providing a leading TV streaming platform for users, content publishers, and advertisers.

AI Technical AnalystHold
Rating4/10
Generated at:2026-05-07 17:41:32
Analysis based on data from 2026-01-08 to 2026-05-07 (120 calendar days, 38 trading days). Data includes OHLC, volume, and derived technical indicators. Chip distribution data is a statistical estimate based on historical OHLC and turnover behavior, not official exchange holding data.
Insight

ROKU exhibits a strong intermediate-term bullish trend but is currently in a short-term overbought condition, suggesting a hold with a bias towards adding on weakness rather than new purchases at current levels.

Resistance
129.85
Support
83.46
Support and resistance are estimated from the latest 60 sessions.
Strategy
  • Short-term:Avoid chasing the stock at current overbought peak; wait for a pullback towards support between $118.50 and $114.50 on lower volume for a more favorable risk/reward entry. Existing holders should maintain positions with a trailing stop-loss below key support (e.g., below $109).
  • Mid-term:Hold with a bias towards adding on weakness; the intermediate-term trend is bullish with strong momentum and supportive volume, but entries should be timed during pullbacks to better support levels.
  • Long-term:Monitor the integrity of the major support at $104-$105; a sustained hold above this level maintains the bullish breakout structure for longer-term prospects, but be aware of sentiment shifts as price trades above high-concentration cost zones.

Moving averages

MA 5
121.46
MA 20
109.92
MA 60
104.40
Price
126.67
AI Analysis
  • The stock is in a clear bullish alignment with MA_5 ($121.46) > MA_10 ($118.65) > MA_20 ($109.92) > MA_60 ($104.40).
  • This pattern confirms a strong, established uptrend across short, medium, and longer-term timeframes.
  • Exponential Moving Averages show a similar story: EMA_5 ($122.64) > EMA_10 ($118.44) > EMA_20 ($112.60).

Volume

Volume
2.05M
20D Avg
2.50M
Institution
-
Participation
-
AI Analysis
  • The recent uptrend has been accompanied by periods of strong volume, validating the price movement.
  • The surge on 2026-05-04 occurred on volume of 3.71 million shares, significantly higher than preceding days.
  • Volume on 2026-05-07 (2.05 million) was lower but still healthy relative to the average.
  • High-volume breakout day suggests strong institutional or significant buyer interest, adding credibility to the trend.

MACD

MACD
6.36
Signal
4.52
Hist
1.84
Trend
-
AI Analysis
  • The MACD line (6.4560) is significantly above its signal line (4.5978).
  • This results in a positive and expanding MACD histogram (1.8582).
  • This indicates strong bullish momentum is accelerating.

Bollinger bands

Upper
130.15
Middle
109.92
Lower
89.70
Width
36.80%
AI Analysis
  • The closing price of $126.67 is trading near the upper Bollinger Band ($130.15).
  • The price is well above the middle band (20-day SMA at $109.92), indicating the trend is strong.
  • Trading near the upper band can sometimes signal a short-term overbought condition, corroborating the RSI reading.

RSI

RSI(14)
69.77
RSI(6)
76.09
Overbought
70+
Oversold
30-
AI Analysis
  • The 14-period RSI at 69.65 is approaching the overbought threshold of 70.
  • The more sensitive 6-period RSI at 76.09 is already in overbought territory.
  • This suggests the recent upward move has been powerful and may be due for a short-term pause or pullback as the stock becomes overextended.

KDJ

K
82.62
D
83.60
J
80.65
Trend
-
AI Analysis
  • The K value (82.62) and D value (83.60) are both above 80.
  • This indicates an overbought state and potential for a near-term reversal or consolidation.

Chip distribution

How chip distribution helps you?
Chip distribution summary
  • Nearly all estimated shares are profitable with a tight cost consensus, creating a bullish environment but also risk of profit-taking as the price trades above the high-concentration cost zone.
  • The estimated profit ratio is 97.80%, meaning nearly all shares held are in a profitable position relative to their estimated average cost of $99.19.
  • This creates a psychologically bullish environment but also a risk, as profit-taking can emerge at any time.
  • The 70% cost concentration range is tight ($88.80 to $114.78, span of 12.76%), indicating a high degree of cost consensus among a large majority of holders.
  • The current price ($126.67) is above the 90% cost range upper bound ($124.65), suggesting the stock is trading in a relatively 'low-chip-density' zone, which can lead to increased volatility.
  • The high concentration values suggest the stock's float is held with relative conviction, which can support prices during minor dips.
No chart data

Data is estimated based on turnover rate, high, low, open, and close prices. Profit ratios may vary significantly across different brokerage tools.