Roku, Inc.(ROKU) - Stock detail

Roku, Inc.

US
ROKU
Roku, Inc.(Listing date: 09/28/2017)

Roku, Inc. was originally established as a limited liability company in Delaware in October 2002 and subsequently registered in Delaware in February 2008. The company pioneered television programming. Roku, Inc. connects users with the streaming content they love, enables content publishers to build and monetize among a large audience, and provides advertisers with unique capabilities to engage consumers. The company is now large in scale. The disruptive content distribution model of TV streaming is changing billions of dollars in economic value. Roku, Inc. is capitalizing on this enormous economic opportunity by providing a leading TV streaming platform for users, content publishers, and advertisers.

AI Technical AnalystHold
Rating4/10
Generated at:2026-03-13 17:42:26
Analysis data covers period from 2025-12-15 to 2026-03-13 (89 calendar days, 29 trading days), using US stock market data with pricing in US dollars, current price as of 2026-03-13 is $91.65
Insight

ROKU exhibits bearish technical characteristics with price below all major moving averages, though oversold conditions suggest potential for near-term bounce.

Resistance
116.33
Support
83.46
Support and resistance are estimated from the latest 60 sessions.
Strategy
  • Short-term:Wait for confirmation of support holding above $87, consider small position entry only if RSI drops below 35 with volume confirmation, avoid aggressive buying until MACD shows signs of bullish crossover
  • Mid-term:Maintain positions with tight stop-loss below $87, consider partial profit-taking on any rallies toward $100-102 resistance, monitor for potential double-bottom formation around current levels
  • Long-term:Exercise caution and wait for clearer signs of stabilization before committing new capital, requires consolidation above $87 and break above 20-day MA at $101.61 to signal meaningful trend reversal

Moving averages

MA 5
93.17
MA 20
101.61
MA 60
101.17
Price
91.65
AI Analysis
  • MA_20: $101.61 > MA_60: $101.17 > MA_5: $93.17 > MA_10: $92.80
  • Current price of $91.65 is trading below all major moving averages
  • The 20-day MA ($101.61) acting as significant resistance, approximately 10.9% above current price
  • Exponential Moving Averages show similar bearish alignment: EMA_20 ($98.59) > EMA_10 ($95.47) > EMA_5 ($94.21)

Volume

Volume
2.95M
20D Avg
3.77M
Institution
-
Participation
-
AI Analysis
  • Recent volume of 2.95 million shares (March 13) accompanied price decline
  • Higher volume on down days (February 13: 14.46M shares, March 13: 2.95M shares)
  • Lower volume on up days suggests lack of conviction in rallies
  • The volume pattern indicates distribution rather than accumulation

MACD

MACD
-3.32
Signal
-2.40
Hist
-0.92
Trend
-
AI Analysis
  • MACD: -3.3177
  • MACD Signal: -2.3942
  • MACD Histogram: -0.9235 (negative, indicating bearish momentum)
  • The MACD line remains below the signal line, confirming ongoing downward pressure

Bollinger bands

Upper
121.92
Middle
101.61
Lower
81.31
Width
39.97%
AI Analysis
  • Upper Band: $121.92
  • Middle Band (20MA): $101.61
  • Lower Band: $81.31
  • Current price ($91.65) is trading near the lower band, suggesting potential support
  • Band width of $40.61 indicates elevated volatility expectations

RSI

RSI(14)
41.72
RSI(6)
41.60
Overbought
70+
Oversold
30-
AI Analysis
  • RSI (14): 41.72 (approaching oversold territory below 30)
  • RSI (6): 41.60 (showing similar oversold characteristics)
  • While not deeply oversold, the RSI levels indicate weakening selling pressure

KDJ

K
44.37
D
33.41
J
66.29
Trend
-
AI Analysis
  • K: 44.37 (neutral territory)
  • D: 33.41 (below 50, indicating bearish bias)
  • J: 66.29 (showing potential momentum divergence)
  • The KDJ configuration suggests possible near-term consolidation

Chip distribution

How chip distribution helps you?
Chip distribution summary
  • Only 32.76% of estimated holders are profitable at current prices with average cost at $96.17 creating selling pressure.
  • Profit Ratio: 32.76% (only one-third of holders are profitable at current prices)
  • Average Cost: $96.17 (above current price, creating selling pressure)
  • 90% Cost Range: $80.31 - $112.04 (wide distribution indicating diverse holder bases)
  • 70% Cost Range: $87.17 - $110.33 (moderate concentration)
  • Current price near the lower end of the 70% cost range suggests potential support around $87
No chart data

Data is estimated based on turnover rate, high, low, open, and close prices. Profit ratios may vary significantly across different brokerage tools.