Roku, Inc.(ROKU) - Stock detail

Roku, Inc.

US
ROKU
Roku, Inc.(Listing date: 09/28/2017)

Roku, Inc. was originally established as a limited liability company in Delaware in October 2002 and subsequently registered in Delaware in February 2008. The company pioneered television programming. Roku, Inc. connects users with the streaming content they love, enables content publishers to build and monetize among a large audience, and provides advertisers with unique capabilities to engage consumers. The company is now large in scale. The disruptive content distribution model of TV streaming is changing billions of dollars in economic value. Roku, Inc. is capitalizing on this enormous economic opportunity by providing a leading TV streaming platform for users, content publishers, and advertisers.

AI Trading DecisionHold
Generated at:2026-03-13 17:49:01
Analysis based on comprehensive data including fundamental metrics (net income, revenue guidance, P/S ratio, P/E ratio), technical indicators (moving averages, MACD, RSI, Bollinger Bands, Money Flow Index), sentiment analysis (analyst targets, profit ratios), and competitive/macro factors. Data covers recent financial performance, technical patterns, and market sentiment indicators.
Summary

Roku, Inc. (ROKU) trading strategy overview: Target price range of $87-102 based on 3-month consolidation outlook, with stop-loss set at $87 to protect against technical breakdown. Confidence level is 0.65 due to conflicting fundamental and technical signals, while risk score is 0.75 reflecting high volatility and sensitivity to ad market cycles.

Operation strategy
  • Maintain HOLD position with cautious bias
  • Set stop-loss at $87 to protect against technical breakdown
  • Existing holders should maintain positions with tight stop-loss
  • New buyers should wait for confirmed support above $87 or break above $101 MA
  • Monitor for reclaiming $101 MA with volume for upside potential
  • Watch for oversold bounce potential to test $95 resistance

Core Support

Reasoning summary
  • Fundamental valuation shows improving fundamentals with $88.36M net income (2025) and $5.5B revenue guidance for 2026
  • Negative TTM P/E (-536.65) and thin net margin (1.87%) reveal profitability volatility and sensitivity to ad market cycles
  • Current price ($91.65) trades below all major MAs (20-day: $101.61, 60-day: $101.17) with MACD (-3.32) confirming bearish momentum
  • Critical support at $87 with 70% holder cost concentration; break below could trigger decline to $81
  • RSI (41.72) suggests near-term oversold bounce potential, but Money Flow Index (0.31) indicates severe lack of institutional buying interest
  • Bullish analyst targets ($127-$132) rely on future execution of revenue guidance and innovation
  • Technical distribution patterns and 32.76% profit ratio show current selling pressure outweighs optimistic narratives
  • Advertising cyclicality exposes Roku to economic downturns while competition from Netflix/Amazon pressures margins
  • High volatility (ATR: $5.97) amplifies downside risk if $87 support fails