Procter & Gamble Company (The)(PG) - Stock detail

Procter & Gamble Company (The)

US
PG
The Procter & Gamble Company(Listing date: 03/22/1950)

Procter & Gamble was incorporated in Ohio in 1905. The company is a global leader in the fast-moving consumer goods industry, focused on providing high-quality and valuable branded consumer packaged goods to consumers around the world. Its products are sold in more than 180 countries and regions primarily through mass merchandisers, e-commerce, grocery stores, membership club stores, pharmacies, department stores, distributors, wholesalers, baby stores, professional beauty stores (including airport duty-free stores), high-frequency stores, electronics stores and professional channels. The company also sells products directly to consumers.

AI Technical AnalystSell
Rating2/10
Generated at:2026-06-03 17:40:50
Analysis data covers the period from 2026-03-10 to 2026-06-03, comprising 86 calendar days and 60 trading days. The analysis is based on the latest trading data as of 2026-06-03. Chip distribution data is an estimate based on historical OHLC and turnover data.
Insight

The technical picture for PG is decisively bearish, with a confirmed downtrend, 'death cross' pattern, and price trading below all key moving averages.

Resistance
157.15
Support
138.86
Support and resistance are estimated from the latest 60 sessions.
Strategy
  • Short-term:Sell. The breach of the $141.40-$142.50 support zone opens the path towards next support near $138.90. Rallies are likely to be sold into, with resistance at the moving average cluster ($142-$144). Risk-reward for initiating new long positions is unfavorable.
  • Mid-term:Hold with strong caution for long-term investors. Be prepared for further near-term downside. Consider waiting for signs of stabilization (bullish reversal pattern confirmed with strong volume, or reclaiming of the 20-day moving average) before averaging down or adding to positions.
  • Long-term:Hold for long-term investors focused on dividend yield and business fundamentals, as PG is a high-quality, blue-chip defensive stock. However, be aware of the current technical weakness and potential for continued near-term pressure.

Moving averages

MA 5
142.15
MA 20
143.47
MA 60
145.07
Price
140.19
AI Analysis
  • The moving average structure shows a clear bearish alignment.
  • The 60-day SMA ($145.07) is above the 20-day SMA ($143.47), which is above the 10-day SMA ($143.15), which is above the 5-day SMA ($142.15).
  • This configuration is classified as a 'death cross' pattern, indicating a sustained downtrend.
  • The current closing price of $140.19 is trading below all these key moving averages, confirming bearish pressure.
  • The EMA readings reinforce the bearish SMA structure.
  • The 5-day EMA ($141.63), 10-day EMA ($142.51), and 20-day EMA ($143.32) are all in descending order.
  • The price is trading below each EMA.
  • The gap between the faster 5-day EMA and the slower 20-day EMA is significant, highlighting short-term momentum to the downside.

Volume

Volume
9.34M
20D Avg
8.49M
Institution
-
Participation
-
AI Analysis
  • Volume has been inconsistent but showed notable spikes on down days.
  • Higher volume on down days (e.g., 2026-03-20: 60.5M shares, 2026-04-24: 13.6M shares, 2026-06-01: 11.1M shares) suggests distribution (selling interest).
  • The volume on the most recent down day (2026-06-03: 9.34M) was above the recent average, confirming the sell-off.
  • The lack of substantial volume on up days indicates weak buying conviction.

MACD

MACD
-0.98
Signal
-0.72
Hist
-0.25
Trend
-
AI Analysis
  • The MACD line is at -0.9786.
  • The signal line is at -0.7244.
  • The histogram (MACDH) is negative at -0.2542.
  • A negative MACD value below its signal line is a classic bearish signal.
  • The negative histogram indicates that the bearish momentum is currently expanding.

Bollinger bands

Upper
148.04
Middle
143.47
Lower
138.90
Width
6.37%
AI Analysis
  • The price ($140.19) is trading below the middle band (20-day SMA at $143.47).
  • The price is approaching the lower band at $138.90.
  • The bands are relatively wide (Upper: $148.04, Lower: $138.90), indicating elevated volatility.
  • The price's position near the lower band suggests it is under selling pressure.
  • A touch or break below the lower band could lead to a potential oversold bounce or a continuation of the downtrend.

RSI

RSI(14)
41.45
RSI(6)
35.06
Overbought
70+
Oversold
30-
AI Analysis
  • The 14-period RSI is at 41.45, which is below the neutral 50 level but not yet in oversold territory (typically below 30).
  • The more sensitive 6-period RSI is at 35.06, closer to oversold conditions.
  • This suggests selling pressure is present but has not yet reached an extreme that might signal an imminent rebound.

KDJ

K
27.86
D
38.84
J
5.90
Trend
-
AI Analysis
  • The K value (27.86) and D value (38.84) are both below 50, indicating bearish momentum.
  • The J value is extremely low at 5.90, which is deep into oversold territory.
  • This often precedes a potential short-term reversal or bounce, but it can remain oversold in a strong downtrend.

Chip distribution

How chip distribution helps you?
Chip distribution summary
  • The average cost is estimated at $144.58, significantly above the current price, with a low profit ratio of 3.66% and a tight 70% cost concentration range, suggesting most recent holders are at a loss.
  • The provided chip distribution is an estimate based on historical OHLC and turnover data, using a volume-based proxy for turnover rate.
  • It is not official exchange holding data and should be used to infer general cost structures, not exact holdings.
  • The average cost is estimated at $144.58, which is significantly above the current price of $140.19.
  • This results in a low profit ratio of only 3.66%, meaning a vast majority of recent holders are at a loss or near breakeven.
  • The 70% cost concentration range is tight ($141.40 to $148.76, span of 2.54%), indicating a high degree of cost clustering in this zone.
  • With the price breaking below the lower bound of this 70% range ($141.40), it suggests a large portion of recent market participants are now 'underwater'.
  • This could lead to increased selling pressure if the price attempts to rally back to their cost basis (resistance) or to panic selling if the decline continues.
No chart data

Data is estimated based on turnover rate, high, low, open, and close prices. Profit ratios may vary significantly across different brokerage tools.