Procter & Gamble was incorporated in Ohio in 1905. The company is a global leader in the fast-moving consumer goods industry, focused on providing high-quality and valuable branded consumer packaged goods to consumers around the world. Its products are sold in more than 180 countries and regions primarily through mass merchandisers, e-commerce, grocery stores, membership club stores, pharmacies, department stores, distributors, wholesalers, baby stores, professional beauty stores (including airport duty-free stores), high-frequency stores, electronics stores and professional channels. The company also sells products directly to consumers.
The technical picture for PG is decisively bearish, with a confirmed downtrend, 'death cross' pattern, and price trading below all key moving averages.
The valuation analysis indicates PG is fairly valued. The forward P/E of 21.81 and TTM P/E of 20.90 are within a reasonable historical range for a high-quality defensive company. The P/B ratio of 6.37 is high but justified by exceptional ROE. The current price sits at the lower end of the fundamental fair value range of $135-$155.
