Coca-Cola Company (The)(KO) - Stock detail

Coca-Cola Company (The)

US
KO
The Coca-Cola Company(Listing date: 09/15/1919)

The Coca-Cola Company was founded on May 8, 1886, and was registered in Delaware in September 1919. It is the world's largest non-alcoholic beverage company. The company owns or licenses and sells more than 500 non-alcoholic beverage brands, which are divided into the following categories: sparkling soft drinks; water, enhanced water and sports drinks; juices, dairy and plant-based drinks; tea and coffee; and energy drinks. The company owns and sells four of the world's top five non-alcoholic sparkling soft drink brands: Coca-Cola, Diet Coke, Fanta and Sprite. Since 1886, finished beverages bearing the company's trademark have been sold in the United States and are now available in more than 200 countries and regions.

AI Technical AnalystHold
Rating3/10
Generated at:2026-04-17 17:41:26
Analysis based on real data for KO (Coca-Cola Company). Data source: US Stock Market. Analysis Period: 2026-01-22 to 2026-04-17 (86 calendar days, 60 trading days). Data completeness: Full requested range of 60 trading days analyzed. Chip distribution data is an estimate using a volume-based proxy method, not official exchange holding data.
Insight

The technical posture for Coca-Cola Company (The) (KO) is bearish in the short term, with the stock in a defined downtrend and testing key support levels.

Resistance
82.00
Support
71.44
Support and resistance are estimated from the latest 60 sessions.
Strategy
  • Short-term:For existing shareholders, it is not an optimal time to add to positions due to elevated risk of testing $74.00 support. New investors should wait for a confirmed bullish reversal pattern (e.g., strong bounce off $74 support with high volume) or a clearer oversold signal (e.g., RSI below 30) before considering entry. Be cautious of potential whipsaws.
  • Mid-term:Monitor for a trend reversal signal, which would require a move above the 20-day MA ($76.00) and the 10-day MA ($76.46). The weak ADX suggests potential for prolonged sideways consolidation rather than a sharp decline, requiring patience.
  • Long-term:Await a clearer technical structure. A sustained break below the $74.00-$74.40 support zone would signal a deeper correction, while a recovery above the $76.00-$77.00 resistance zone could shift the outlook to neutral/positive. Consider broader market conditions and company fundamentals.

Moving averages

MA 5
75.71
MA 20
76.00
MA 60
76.98
Price
75.74
AI Analysis
  • The stock is trading below its key short and medium-term moving averages.
  • The closing price of $75.74 is below the 5-day MA ($75.71), 10-day MA ($76.46), 20-day MA ($76.00), and the 60-day MA ($76.98).
  • The hierarchy (60 > 10 > 20 > 5) indicates longer-term averages are above shorter-term ones, a classic bearish alignment.
  • The Exponential Moving Averages (EMA_5: $75.81, EMA_10: $76.09, EMA_20: $76.32) confirm the price is below all three.
  • This reinforces the short-term downtrend.

Volume

Volume
15.00M
20D Avg
15.04M
Institution
-
Participation
-
AI Analysis
  • Volume has been inconsistent during the analyzed period.
  • The rally to the peak in late February was accompanied by elevated volume (e.g., 28.2M shares on 2026-02-27), confirming the move.
  • The subsequent decline has seen periods of high volume (e.g., 33.3M shares on 2026-03-20) which can indicate capitulation or distribution.
  • There have also been periods of low volume (e.g., 8.3M shares on 2026-04-06) suggesting a lack of conviction.
  • The volume on the latest day (15.0M) is near the average for the dataset, not indicating a strong breakout or breakdown signal.

MACD

MACD
-0.26
Signal
-0.18
Hist
-0.08
Trend
-
AI Analysis
  • The MACD line is at -0.2625, below its signal line (MACDS: -0.1849).
  • This results in a negative histogram (MACDH: -0.0777).
  • This is a bearish signal, indicating that downward momentum is present.
  • The negative and widening histogram suggests the bearish momentum may be strengthening.

Bollinger bands

Upper
77.97
Middle
76.00
Lower
74.02
Width
5.20%
AI Analysis
  • The closing price of $75.74 is positioned between the middle band ($76.00) and the lower band ($74.02).
  • Trading below the middle band is a sign of weakness.
  • The price is not touching the lower band, which leaves room for a potential test of that support level near $74.02.
  • The band width (Upper $77.97 - Lower $74.02 = $3.95) indicates moderate volatility.

RSI

RSI(14)
45.95
RSI(6)
43.97
Overbought
70+
Oversold
30-
AI Analysis
  • The 14-period RSI is at 45.95, and the 6-period RSI is at 43.97.
  • Both values are below the neutral 50 level, indicating bearish momentum.
  • They are not yet in oversold territory (typically below 30), suggesting there is potential for further downside before a technical bounce might be expected.

KDJ

K
29.90
D
41.78
J
6.14
Trend
-
AI Analysis
  • The KDJ values are deeply bearish.
  • K (29.90) and D (41.78) are both below 50.
  • J (6.14) is deeply oversold below 20.
  • This often signals that the stock is in a strong downtrend and may be due for a short-term technical rebound, but the primary signal remains negative.

Chip distribution

How chip distribution helps you?
Chip distribution summary
  • The current price is at the bottom of a tight 70% cost concentration zone, suggesting a break below could trigger increased selling, while it may also act as a support base.
  • The chip distribution data is an estimate derived from historical OHLC and turnover behavior, using a volume-based proxy method.
  • The estimated average cost for holders is $75.41, very close to the current price of $75.74.
  • The profit ratio is 58.00%, meaning a slight majority of estimated holdings are in profit.
  • The 70% cost concentration range is tight at [74.85, 77.87] with a concentration of 1.98%.
  • This indicates a significant portion of the estimated chips are held in a narrow price band just above and below the current price.
  • The current price is at the very bottom of this 70% concentration zone.
  • This suggests that a break below $74.85 could trigger stop-losses or increased selling from this concentrated area, potentially accelerating a decline.
  • Conversely, it may also act as a support base.
No chart data

Data is estimated based on turnover rate, high, low, open, and close prices. Profit ratios may vary significantly across different brokerage tools.