Valuation
- The current price of $78.76 appears slightly overvalued based on standard P/E analysis relative to current earnings. Valuation multiples (P/E ~25-30, P/B ~10) are rich, reflecting the stock's premium, defensive status and brand moat rather than traditional value metrics.
- Current Price: $78.76 (as of 2026-06-04).
- Recent Trading Range: Over the last 60 days, KO has traded between a low of $74.07 and a high of $82.66. The current price is near the middle of this range.
- P/E Ratio: The Trailing Twelve Months (TTM) P/E is 24.62. The forward (dynamic) P/E is 29.71. Both metrics are above the historical average for mature consumer staples companies.
- P/B Ratio: At 10.03, the Price-to-Book ratio is very high, typical for a company with immense brand value and a capital structure reliant on debt.
- P/S Ratio: The TTM Price-to-Sales ratio of 7.07 is elevated, reflecting a premium for its high-margin revenue.
- Fundamental Price Range: Using TTM EPS of $3.04 and a P/E range of 20x-25x gives a fundamental value range of $60.80 to $76.00.
- Using latest annual EPS of $3.05 and the same range gives $61.00 to $76.25.
- The current market price of $78.76 trades above the upper end of this fundamental range.
- A 12-month fundamental target price is estimated at $76.25 by applying a 25x multiple to current EPS. To justify the current price, the market is implicitly forecasting EPS growth.
- Verdict: Based on a standard P/E analysis, the current price appears slightly overvalued. The stock is trading on its quality, brand moat, and dividend yield.