Amazon.com, Inc.(AMZN) - Stock detail
Amazon.com, Inc.
Amazon was founded in Washington State in 1994 and reincorporated in Delaware in 1996. The company strives to be the most customer-centric company on Earth. It follows four principles: customer obsession rather than competitor focus; passion for invention; commitment to operational excellence; and long-term thinking. In each of its market segments, it serves its primary customer groups, including consumers, sellers, developers, enterprises, and content creators. Additionally, the company offers advertising services such as sponsored ads, display, and video ads to sellers, vendors, publishers, and authors through programs. The company organizes its operations into three segments: North America, International, and Amazon Web Services ("AWS"). It serves consumers through its online and physical stores, focusing on selection, price, and convenience. The company provides programs that enable sellers to grow their businesses, sell products in its stores, and fulfill orders. Through its AWS segment, the company serves developers and enterprises of all sizes, including startups, government agencies, and academic institutions, offering a broad set of global compute, storage, database, and other service offerings.
🎯 Amazon.com, Inc. (AMZN) 📊 Analysis Report 📅 Generated: 2026-06-11 17:40:32 ET 📅 Data Analysis Range
• Analysis Period: 2026-03-18 to 2026-06-11 • Calendar Days: 86 days • Trading Records: 60 trading days • Requested Range: 60 trading days
📊 Stock Basic Information
- Company Name: Amazon.com, Inc.
- Stock Symbol: AMZN
- Market: US Stock Market (NASDAQ)
- Analysis Date: 2026-06-12
- Data Period: 2026-03-18 to 2026-06-11 (approximately 60 trading days)
📈 Technical Indicator Analysis
Based on the provided real-time data as of the close on 2026-06-11, the following technical indicators are calculated and analyzed:
Moving Averages (MA):
- MA(5): $242.99
- MA(10): $250.72
- MA(20): $258.68
- MA(60): $246.30
- Interpretation: The moving averages are in a bearish alignment: MA(20) > MA(10) > MA(60) > MA(5). The current closing price of $241.51 is trading below all key moving averages (5, 10, 20, 60). This is a classic sign of a strong downtrend and significant selling pressure. The price is notably below the 60-day MA ($246.30), suggesting the medium-term trend has turned negative.
Exponential Moving Averages (EMA):
- EMA(5): $243.87
- EMA(10): $249.19
- EMA(20): $254.43
- Interpretation: The EMA structure confirms the bearish MA alignment. The faster EMA(5) is below the slower EMA(10) and EMA(20), indicating sustained downward momentum. The price is also below the EMA(5), showing a failure to find immediate support.
MACD (Moving Average Convergence Divergence):
- MACD Line: -4.2194
- Signal Line: -0.6239
- Histogram (MACDH): -3.5955
- Interpretation: The MACD line is deeply negative and significantly below its signal line, as evidenced by the large negative histogram value. This is a strong bearish signal indicating that downward momentum is accelerating. There is no sign of convergence or a potential bullish crossover at this point.
Relative Strength Index (RSI):
- RSI(14): 36.80
- RSI(6): 29.25
- Interpretation: The RSI(14) at 36.80 is in bearish territory but not yet in oversold conditions (<30). However, the more sensitive RSI(6) at 29.25 is flirting with the oversold threshold. This suggests the short-term selling has been intense, but a clear oversold bounce signal has not yet been triggered. It indicates potential for further downside or consolidation before a possible relief rally.
Bollinger Bands:
- Upper Band: $280.76
- Middle Band (20-day MA): $258.68
- Lower Band: $236.61
- Interpretation: The current price of $241.51 is trading below the lower Bollinger Band ($236.61). Trading below the lower band is statistically unusual and often signals an oversold condition or a period of extreme selling pressure. This can sometimes precede a technical bounce back towards the middle band. The width of the bands suggests elevated volatility.
KDJ Indicator:
- K Value: 13.23
- D Value: 17.33
- J Value: 5.05
- Interpretation: All three KDJ values are extremely low, with J at 5.05. This is a deeply oversold reading. Historically, such extreme levels can precede a short-term technical rebound, as selling exhausts itself. However, in a strong downtrend, oversold conditions can persist.
Other Key Indicators:
- Average True Range (ATR): $7.27. This indicates a high level of daily price volatility, which is characteristic of a trending market under stress.
- Williams %R: -84.00. This is in oversold territory (< -80), corroborating the signals from RSI and KDJ.
- Commodity Channel Index (CCI): -114.76. A value below -100 confirms a strong bearish trend.
- Average Directional Index (ADX): 38.06. An ADX above 25 indicates a strong trend is in place. The high value confirms the current downtrend is powerful and well-established.
📉 Price Trend Analysis
Recent Price Action (Last 5 Days): The stock has experienced a sharp and consistent decline:
- 2026-06-05: $246.03
- 2026-06-08: $245.22
- 2026-06-09: $244.19
- 2026-06-10: $238.00 (Significant breakdown)
- 2026-06-11: $241.51 (Minor bounce)
The price action shows a clear breakdown from a consolidation range between $260-$275 in late May to a new lower range. The drop to $238 on June 10th was a critical breakdown, and the subsequent bounce to $241.51 on June 11th was weak and on elevated volume, suggesting it may be a dead cat bounce within a downtrend rather than a reversal.
Support and Resistance Level Analysis:
- Immediate Resistance: The cluster of moving averages (MA5 at $242.99, MA60 at $246.30) now acts as the first major resistance zone. A close above $247 is needed to suggest any short-term trend change.
- Strong Resistance: The previous support-turned-resistance zone around $255-$260 (aligned with the EMA20) is the next key hurdle.
- Immediate Support: The recent low of $235.18 (06-11) and the Bollinger Lower Band at $236.61 form the nearest support. A decisive break below $235 could trigger a swift move towards the next psychological level of $230.
- Volume Analysis: Volume spiked significantly on days with large price declines (e.g., 2026-06-05: 55.4M shares, 2026-06-10: 38.3M shares). The bounce on 06-11 also occurred on high volume (41.2M shares). This pattern of high volume on down days and even on up days within a downtrend is characteristic of distribution (selling into strength) and confirms institutional selling pressure.
Chip Distribution Analysis (Estimated): Methodology Note: The chip distribution data is an estimate derived from historical OHLC and turnover behavior, using a volume-based proxy for turnover rate. It is not official exchange holding data and should be used to understand cost concentration, not exact holdings.
- Average Cost: $251.41. The current price ($241.51) is below the estimated average cost, putting a significant portion of holders (77.57% based on profit ratio) at a loss. This creates an “overhead supply” problem, as any price rise towards the average cost may trigger selling from investors looking to break even.
- 90% Cost Range: [$237.56, $271.91]. The current price is at the absolute lower edge of this range. A break below $237.56 would place the stock outside the estimated cost base for 90% of holders, which could lead to panic selling or capitulation.
- Concentration: The 70% and 90% concentration values have been increasing over the past 5 days, indicating that trading is becoming concentrated within a narrowing price range—a typical pattern during a breakdown or consolidation before a further move.
💭 Investment Recommendations & Risk Warnings
Technical Outlook: The technical picture for Amazon.com, Inc. (AMZN) is decisively bearish. The stock is in a strong downtrend characterized by:
- Price trading below all key moving averages.
- Accelerating bearish momentum (MACD).
- Breakdown from previous support levels on high volume.
- Majority of holders now underwater, creating potential resistance on any rally.
Recommendation: SELL / STRONG HOLD (for existing holders, not new buyers).
- For existing holders: The risk of further downside is high. The weak bounce on 06-11, while oversold indicators flash warnings, is not a confirmed reversal signal. Prudent risk management would suggest reducing exposure or implementing tight stop-losses below $235. Holding carries significant risk of the downtrend continuing.
- For potential buyers: Do not buy at this time. The adage “never catch a falling knife” applies. While the stock is oversold on some short-term metrics, the dominant trend is down. Any long entry should only be considered after a confirmed reversal pattern forms, such as a strong bullish engulfing candle on high volume followed by a close above the MA5 and MA60 resistance cluster ($247-$248).
Key Risk Warnings:
- Trend Risk: The primary risk is that the established downtrend continues. Oversold conditions can remain oversold for extended periods during strong trends.
- Breakdown Risk: A confirmed daily close below the critical $235 support and the lower edge of the 90% cost range ($237.56) could lead to an accelerated sell-off towards $230 or lower.
- False Reversal Risk: The current oversold bounce may be temporary. A failure to reclaim the $247 resistance would be a signal to re-initiate or add to short positions.
- Volatility Risk: The high ATR indicates large daily swings are likely, which can quickly trigger stop-loss orders and exacerbate losses.
- Market Risk: As a major component of US indices, AMZN is susceptible to broader market sentiment. Deterioration in the overall market would add further downward pressure.
Conclusion: Amazon.com, Inc. (AMZN) is exhibiting severe technical weakness. All major indicators align in a bearish configuration, supported by high-volume breakdowns and an unfavorable chip distribution profile. The immediate bias is to the downside. Investors should prioritize capital preservation and await a clear, confirmed shift in price action and momentum before considering any long positions. The current strategy should be defensive. ✅ Analysis Complete