Amazon.com, Inc.(AMZN) - Stock detail

Amazon.com, Inc.

US
AMZN
Amazon.com, Inc.(Listing date: 05/15/1997)

Amazon was founded in Washington State in 1994 and reincorporated in Delaware in 1996. The company strives to be the most customer-centric company on Earth. It follows four principles: customer obsession rather than competitor focus; passion for invention; commitment to operational excellence; and long-term thinking. In each of its market segments, it serves its primary customer groups, including consumers, sellers, developers, enterprises, and content creators. Additionally, the company offers advertising services such as sponsored ads, display, and video ads to sellers, vendors, publishers, and authors through programs. The company organizes its operations into three segments: North America, International, and Amazon Web Services ("AWS"). It serves consumers through its online and physical stores, focusing on selection, price, and convenience. The company provides programs that enable sellers to grow their businesses, sell products in its stores, and fulfill orders. Through its AWS segment, the company serves developers and enterprises of all sizes, including startups, government agencies, and academic institutions, offering a broad set of global compute, storage, database, and other service offerings.

AI Technical AnalystHold
Rating4/10
Generated at:2026-04-17 17:41:32
Data source: Provided stock data. Analysis period: 2026-01-22 to 2026-04-17 (86 calendar days, 60 trading days). Data includes OHLC, volume, and calculated technical indicators for the specified range.
Insight

AMZN exhibits a strongly bullish medium-term trend but is overbought in the short-term, suggesting a hold strategy for existing shareholders and waiting for a pullback for new entries.

Resistance
256.18
Support
196.00
Support and resistance are estimated from the latest 60 sessions.
Strategy
  • Short-term:For existing shareholders: Hold but tighten stop-loss orders below $220 to protect profits. For new buyers: Avoid chasing; wait for a pullback to $220-$225 or $210 levels on lower volume to confirm healthy consolidation.
  • Mid-term:Maintain a bullish outlook; use any pullback to the $220-$225 or $210 support zones as buying opportunities, as the underlying trend remains strong.
  • Long-term:Monitor the sustainability of the bullish trend; consider accumulating on significant dips toward the $210 support area, given the strong breakout and institutional interest.

Moving averages

MA 5
247.16
MA 20
221.33
MA 60
218.42
Price
250.56
AI Analysis
  • The stock exhibits a clear and robust bullish alignment with MA_5 ($247.16) > MA_10 ($235.56) > MA_20 ($221.33) > MA_60 ($218.42), a classic bullish uptrend configuration.
  • Exponential Moving Averages (EMA_5: $245.65, EMA_10: $237.63, EMA_20: $228.09) confirm a strong short-to-medium-term uptrend.
  • The price ($250.56) is trading well above all key EMAs, reinforcing the bullish trend strength.

Volume

Volume
51.86M
20D Avg
44.97M
Institution
-
Participation
-
AI Analysis
  • The initial sharp decline in late January to mid-February was accompanied by exceptionally high volume, indicating capitulation selling.
  • The recent breakout and rally from early April have been supported by strong, above-average volume, confirming institutional interest and buying pressure.
  • The latest session's volume of 51.9M shares is robust, supporting the ongoing upward move.
  • Volume during the consolidation phase (February-March) was more moderate, typical of range-bound action.

MACD

MACD
9.82
Signal
5.59
Hist
4.23
Trend
-
AI Analysis
  • The MACD line (9.8219) is well above the signal line (MACDS: 5.5943), indicating strong bullish momentum.
  • The positive and expanding histogram (MACDH: 4.2276) suggests the bullish trend is accelerating.
  • The MACD configuration is decisively bullish, supporting the overall uptrend narrative.

Bollinger bands

Upper
257.33
Middle
221.33
Lower
185.32
Width
32.54%
AI Analysis
  • The closing price of $250.56 is trading very close to the upper band ($257.33), suggesting the stock is at a high volatility point.
  • The middle band ($221.33) acts as a dynamic support level and is far below the current price, highlighting the steepness of the recent ascent.
  • Trading near the upper band indicates the stock may be due for a reversion towards the mean (middle band).

RSI

RSI(14)
76.01
RSI(6)
88.80
Overbought
70+
Oversold
30-
AI Analysis
  • The standard 14-period RSI is at 76.01, deep in overbought territory (typically >70), signaling a significant overbought condition.
  • The 6-period RSI is at an extreme 88.80, reflecting powerful momentum but also a classic warning sign for a potential near-term pullback or consolidation.
  • The overbought RSI readings suggest the stock has become overextended and may need a corrective dip.

KDJ

K
90.48
D
89.97
J
91.51
Trend
-
AI Analysis
  • The KDJ oscillator is in extreme overbought territory, with K at 90.48, D at 89.97, and J at 91.51 (values above 80 are considered overbought).
  • The high J-value (91.51) suggests the momentum may be reaching a peak.
  • The overbought KDJ levels reinforce the warning of a potential near-term pause or pullback.

Chip distribution

How chip distribution helps you?
Chip distribution summary
  • Nearly all estimated shares are profitable with a tight cost concentration, creating potential profit-taking pressure as the price trades well above the average cost.
  • The current profit ratio is estimated at 99.47%, meaning nearly all shares held based on this model are in a profitable position, which can create natural selling pressure.
  • The estimated average cost is $210.28, aligning closely with the identified strong support zone around $210.
  • The 70% cost concentration is very tight at 2.39% (range: $206.08 - $216.17), suggesting a high degree of consensus on the cost basis for a majority of holders.
  • The 90% concentration range is wider at 7.51% ($204.40 - $237.59).
  • The current price is above the top of the 90% cost concentration range, indicating it is pushing into territory where fewer holders have a low-cost basis, which can increase volatility.
  • The chip distribution is an estimate based on historical OHLC and turnover data, not official holdings, and should be used to gauge market cost structure, not precise ownership.
No chart data

Data is estimated based on turnover rate, high, low, open, and close prices. Profit ratios may vary significantly across different brokerage tools.