Amazon.com, Inc.(AMZN) - Stock detail

Amazon.com, Inc.

US
AMZN
Amazon.com, Inc.(Listing date: 05/15/1997)

Amazon was founded in Washington State in 1994 and reincorporated in Delaware in 1996. The company strives to be the most customer-centric company on Earth. It follows four principles: customer obsession rather than competitor focus; passion for invention; commitment to operational excellence; and long-term thinking. In each of its market segments, it serves its primary customer groups, including consumers, sellers, developers, enterprises, and content creators. Additionally, the company offers advertising services such as sponsored ads, display, and video ads to sellers, vendors, publishers, and authors through programs. The company organizes its operations into three segments: North America, International, and Amazon Web Services ("AWS"). It serves consumers through its online and physical stores, focusing on selection, price, and convenience. The company provides programs that enable sellers to grow their businesses, sell products in its stores, and fulfill orders. Through its AWS segment, the company serves developers and enterprises of all sizes, including startups, government agencies, and academic institutions, offering a broad set of global compute, storage, database, and other service offerings.

AI Trading DecisionBuy
Generated at:2026-04-17 17:46:34
Analysis based on company financial data (FY2025, FY2024), technical indicators (price, volume, moving averages, MACD, ADX, RSI, KDJ), and market news (AWS partnership, acquisition). Data time range includes recent price action from February low to current levels and historical financial performance. Data appears complete for the analysis presented.
Summary

This analysis recommends a BUY for Amazon.com, Inc. (AMZN) with a target price of $290.00 (US Dollar), representing an expected increase of approximately 15.7% from the current price of $250.56 over a 12-month horizon. A stop-loss price is set at $218.50, below the key $220-$223 support zone. The confidence level in this decision is 0.75, reflecting high confidence in fundamental strength moderated by near-term technical conditions. The risk score is 0.65, indicating elevated risk due to overbought technicals and premium valuation, which is mitigated by strong business fundamentals.

Operation strategy
  • Target price: $290.00 (US Dollar)
  • Time horizon: 12 months
  • Near-term entry zone: $245-$248 (to avoid chasing overbought conditions)
  • Stop-loss level: $218.50 (below key $220-$223 support zone)
  • Accumulate positions in the $245-$248 range with disciplined risk management

Core Support

Reasoning summary
  • Fundamental strength justifies premium valuation: Net income grew 31% YoY to $77.67B in FY2025, net margin expanded to 10.83%, and ROE is 22.29%.
  • Positive catalysts and strategic momentum: AWS secured Fox Corporation as a preferred cloud partner, and the Globalstar acquisition provides spectrum assets for Project Kuiper.
  • Market leadership in cloud infrastructure, digital advertising, and e-commerce creates unassailable competitive advantages.
  • Technical analysis supports bullish trend: Rally from $197 to $250 represents a high-conviction breakout with moving averages in bullish alignment and ADX at 46.92 indicating a strong trend.
  • Overbought conditions (RSI at 76, KDJ >90) suggest near-term consolidation risk but are manageable in strong trends.
  • Risk management considerations: Overbought oscillators and a 99.47% profit ratio create potential for a 5-8% pullback, addressed by the recommended entry zone and stop-loss.
  • Valuation sensitivity exists with a forward P/E of 43.62, but the current earnings growth trajectory supports this multiple.
  • As a 'risk-on' asset, AMZN is vulnerable to broader market shifts, but diversified high-margin revenue streams provide resilience.
  • Historical context: Technical breakout patterns from similar conditions historically show continued momentum after consolidation.