Amazon.com, Inc.(AMZN) - Stock detail

Amazon.com, Inc.

US
AMZN
Amazon.com, Inc.(Listing date: 05/15/1997)

Amazon was founded in Washington State in 1994 and reincorporated in Delaware in 1996. The company strives to be the most customer-centric company on Earth. It follows four principles: customer obsession rather than competitor focus; passion for invention; commitment to operational excellence; and long-term thinking. In each of its market segments, it serves its primary customer groups, including consumers, sellers, developers, enterprises, and content creators. Additionally, the company offers advertising services such as sponsored ads, display, and video ads to sellers, vendors, publishers, and authors through programs. The company organizes its operations into three segments: North America, International, and Amazon Web Services ("AWS"). It serves consumers through its online and physical stores, focusing on selection, price, and convenience. The company provides programs that enable sellers to grow their businesses, sell products in its stores, and fulfill orders. Through its AWS segment, the company serves developers and enterprises of all sizes, including startups, government agencies, and academic institutions, offering a broad set of global compute, storage, database, and other service offerings.

AI Technical AnalystBuy
Rating6/10
Generated at:2026-03-04 16:34:59
Analysis period: 2025-12-05 to 2026-03-04 (90 calendar days, 60 trading days), US Stock Market data for Amazon.com, Inc. (AMZN), complete trading data through 2026-03-04
Insight

AMZN shows improving technical characteristics with recent breakout above $210, suggesting a tactical buying opportunity with defined risk management.

Resistance
248.94
Support
196.00
Support and resistance are estimated from the latest 60 sessions.
Strategy
  • Short-term:Consider buying on pullbacks to $210-$214 with stop loss at $199, targeting $225 resistance; be cautious of overbought short-term indicators suggesting potential near-term pullback.
  • Mid-term:Hold positions with target levels at $225 (60-day MA resistance) and $240-$245 (January resistance zone), monitoring for breakout above resistance levels.
  • Long-term:Maintain 3-5% portfolio allocation with strict risk management, considering broader market movements and fundamental analysis for long-term positioning.

Moving averages

MA 5
210.37
MA 20
209.06
MA 60
225.97
Price
216.82
AI Analysis
  • 60-day moving average at $225.97 remains significantly above current price of $216.82, indicating longer-term resistance
  • Shorter-term moving averages show bullish alignment: MA_5 ($210.37) > MA_10 ($209.13) > MA_20 ($209.06), suggesting recent momentum improvement
  • Exponential moving averages show EMA_5 ($211.36) > EMA_10 ($210.25), but both remain below EMA_20 ($212.93), indicating potential resistance near the $213 level

Volume

Volume
54.29M
20D Avg
64.41M
Institution
-
Participation
-
AI Analysis
  • February 6th capitulation saw massive volume of 179.4 million shares, indicating panic selling
  • Recent volume around 54.3 million shares on March 4th accompanied the breakout, suggesting legitimate buying interest rather than short-covering alone
  • Volume-weighted average price during recovery phase suggests institutional participation

MACD

MACD
-4.56
Signal
-6.23
Hist
1.67
Trend
-
AI Analysis
  • MACD indicator shows notable improvement with MACD at -4.5645 and MACD signal at -6.2347
  • Positive MACD histogram of 1.6701 represents a bullish crossover pattern
  • MACD line is rising toward the signal line, indicating potential momentum shift
  • Both MACD components remain in negative territory, suggesting bullish momentum is still in its early stages

Bollinger bands

Upper
224.72
Middle
209.06
Lower
193.41
Width
14.98%
AI Analysis
  • Current price of $216.82 sits between middle band ($209.06) and upper band ($224.72)
  • Positioned at approximately 60% of band width, indicating moderate bullish momentum without reaching overbought extremes
  • Band width of $31.31 reflects elevated volatility, particularly given recent market movements

RSI

RSI(14)
51.66
RSI(6)
69.53
Overbought
70+
Oversold
30-
AI Analysis
  • 14-period RSI at 51.66 indicates neutral momentum with slight bullish bias
  • 6-period RSI at 69.53 shows stronger short-term momentum approaching overbought territory (above 70)
  • Divergence suggests recent buying pressure but potential near-term resistance as shorter-term RSI approaches overbought levels

KDJ

K
80.45
D
73.86
J
93.61
Trend
-
AI Analysis
  • KDJ indicators show strong momentum with K at 80.45, D at 73.86, and J at 93.61
  • Values indicate overbought conditions in short term, particularly with J above 90
  • High K and D values reflect strong recent momentum but warrant caution for near-term entries

Chip distribution

How chip distribution helps you?
Chip distribution summary
  • 78.18% of holders are in profit with average cost basis of $208.43, indicating limited downside pressure from underwater positions.
  • 78.18% of holders in profit with average cost basis of $208.43
  • 70% concentration range ($204.92-$225.49) and 90% range ($201.41-$240.54) indicate relatively tight cost distribution
  • Most investors entered near current levels, potentially reducing selling pressure from underwater positions
  • 70% concentration of 4.78% indicates moderate cost dispersion, which typically supports more stable price action
No chart data

Data is estimated based on turnover rate, high, low, open, and close prices. Profit ratios may vary significantly across different brokerage tools.