Amazon was founded in Washington State in 1994 and reincorporated in Delaware in 1996. The company strives to be the most customer-centric company on Earth. It follows four principles: customer obsession rather than competitor focus; passion for invention; commitment to operational excellence; and long-term thinking. In each of its market segments, it serves its primary customer groups, including consumers, sellers, developers, enterprises, and content creators. Additionally, the company offers advertising services such as sponsored ads, display, and video ads to sellers, vendors, publishers, and authors through programs. The company organizes its operations into three segments: North America, International, and Amazon Web Services ("AWS"). It serves consumers through its online and physical stores, focusing on selection, price, and convenience. The company provides programs that enable sellers to grow their businesses, sell products in its stores, and fulfill orders. Through its AWS segment, the company serves developers and enterprises of all sizes, including startups, government agencies, and academic institutions, offering a broad set of global compute, storage, database, and other service offerings.
AMZN shows improving technical characteristics with recent breakout above $210, suggesting a tactical buying opportunity with defined risk management.
Amazon trades at forward PE of 43.62 and trailing PE of 28.83, which while elevated reflects the company's premium growth profile. Based on 2025 EPS of $7.17 and growth projections, fair value range is $215-$245 with target price of $230-$240 representing 6-11% upside potential.
