McDonald's Corporation is a company registered in Delaware. The company franchises and operates McDonald's restaurants, which offer locally relevant menus of quality food and beverages in communities across more than 100 countries. The company is primarily a franchisor and believes that franchising is crucial for delivering great-tasting food, locally relevant customer experiences, and driving profitability. Franchising enables individuals to become their own employers and maintain control over all employment-related matters, marketing, and pricing decisions, while also benefiting from the strength of McDonald's global brand, operating system, and financial resources. The company's revenues include sales from company-operated restaurants as well as fees from franchised restaurants operated by traditional franchisees, developmental licensees, and affiliates.
McDonald's Corporation presents a mixed technical picture with bullish moving average structure but short-term consolidation and bearish momentum indicators.
McDonald's current PE ratios of 27-28 are above market average, suggesting modest overvaluation relative to earnings, though justified by defensive qualities and stable cash flows. PB ratio is not meaningful due to negative book value, while PS ratio of 8.77 is reasonable for a premium brand.
